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The Power of Using Google Hangouts to Publish Directly to YouTube

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Gone are the days of recording video files for later processing. With the internet, it's easier to stream directly to YouTube and avoiding costly software and rendering time.

What's the quickest and easiest way to:
  • Record voice & video calls with multiple parties
  • Screencast demonstrations or internet research
  • Stream live presentations & seminars
  • Create a YouTube Channel or Podcast
The old process of recording the raw media to your computer, and then using extra software to edit and then render the video, before uploading it to YouTube isn't necessary with Google Hangouts On Air.

Whistle blower Edward Snowden uses and promoted Hangouts during his South by South West event, and even former Director of the CIA, General Patraeus is a user of Google products because it's fast, simple, easy, and powered by the cloud.

Some limitations:
  • Quality isn't the raw media capture. Although there are options for studio quality audio and even custom encoding that I haven't tried yet.
  • Hangout branding and video thumbnail layout is currently out of your control.
  • Raw without edits. Actually you can still edit the video using YouTube's video editor to trim, adjust and insert text to your video. You can also download the videos and edit them with software on your computer.
Of course it has these setbacks, but the time saved makes it a powerful tool for many uses that might not even have been worth the effort otherwise.

Great use cases:
  1. Recording research. About to dig into a topic, searching google, and finding sources online? Think about recording your research session for posterity via video, opening up your process and results for discussion and use by others.
  2. Learning a new language. A small group with audio chat can be anywhere in the world and practice speaking foreign language just like in a classroom.
  3. Study groups and book clubs. Topical groups with regular meetings can easily record events for archival and allows members to attend online.
  4. Mastermind groups. Getting advice from the right people is key. Removing the distance barrier and building a peer support and accountability group can be powerful.
  5. Video podcast. Anyone can start a podcast show. Production isn't difficult anymore and anyone willing to publish can. The key is consistency and hangouts let you focus on your show content instead of the production.
  6. Interview podcast. Pretty simple. Ask smart people with industry knowledge or those whom you admire, to be on your show. Ask them great questions to share their knowledge with the world.
  7. Product demos. Anyone with a physical or software product can use hangouts to pitch and hands on demonstrate the product for it's release, updates, sales webinars, etc. published directly to youtube for easy promotion.
  8. Customer feedback. Anyone with a product or service knows the power of getting customer feedback, and this is certainly an easy way to video chat with individuals, getting their emotional response, as well as details related to the product itself with the help of video or screensharing.
Those are just some broad examples with, 1, 2 or a group of people, on audio, video or screensharing hangouts, that can stream live & publish to youtube, or can be private.

Here's a bunch of real world use cases that I was able to find people using hangouts for today.

Examples of Hangouts:

The White House has used hangouts to share seasons greetings, publish a series using called We the Geeks, and Obama took a virtual road trip, answering questions from individuals from around the country.



Political opinion shows are just starting to use the platform like Thom Hartmann's Program and channels like Russia Today.

Nike is using Hangouts to celebrate a 27th anniversary and the company that's helping them promote it does celebrity shop along's that seems like digital shopping with friends.



Tom Merritt's long running daily tech news show is now broadcast and published with hangouts and other industries can easily broadcast online discussions like Adam Simmons hosting GIS discussions on his show Project Geo.



NASA does hangouts, like the one above that included an astronaut participant from space aboard the ISS, and audience participation.

Back down here closer to earth, Liverpool FC players and fans are hanging out, people are picking their NCAA brackets together, talking to authors, and talking football.

The uses are endless, and your imagination can go wild once you're familiar with the simple tools that extend the power like screen sharing.

Online entrepreneurs are using hangouts to collaborate with others in their field. Chad from Gittip did a great job getting together the founders of four crowdfunding platforms, for a candid open call furthering everyone's knowledge and understanding of the field.



Dane Maxwell is using hangouts to collaborate with his group of entrepreneurs and small business owners from around the world all helping each other to success in their common goal.

Health and Nutrition fans are posting discussions on green juicing, Yoga 101, and fat-burning.

I've tried to provide a wide spectrum of examples, but you're only limited by your own search or desire to host your own hangout.

Google has also setup a marketplace of free and premium hangouts with experts and professionals, called Helpouts.

This communication tool is incredibly powerful and we haven't even looked into application development that could enable the customization and increase the longevity of the platform.